Our Philosophy

We are flexible when it comes to investment terms, but we are extremely disciplined in our approaches

  • Real value creation

    At our venture capital firm, we are committed to fostering real value creation.

    We believe that for startups to achieve long-term success and sustainability in the market, it is essential to create meaningful value for human society. This entails going beyond financial gains and focusing on the positive impact a startup can have on people's lives, industries, and the broader community.

    We actively support startups in generating tangible value that addresses societal needs, promotes innovation, and drives positive change. Additionally, we leverage our resources, expertise, and strategic partnerships to collaboratively create value alongside the startups we invest in.

  • Hyper realistic but visionary

    We highly value founders who possess a unique blend of hyperrealism and visionary thinking. Being hyperrealistic means understanding both the advantages and, more importantly, the limitations of yourself and your business. It involves crafting strategies and tactics based on this comprehensive understanding, enabling you to make informed decisions, pivot when necessary, and persevere when appropriate.

    A startup cannot succeed without a visionary founder. We seek founders who are driven by a clear vision, pursuing not only a successful business but also an impactful and meaningful venture in the long run. With their visionary mindset, founders can attract a team of individuals who excel in various aspects, contributing their expertise to collective success.

  • Brutal honesty and straight forward

    We embrace a culture of honest and direct communication. We believe that hypercritical politeness and irresponsible tardiness can be detrimental to startups, leading to inefficiencies in the market. Instead, we prioritize providing startups with genuine feedback, especially when we decide not to invest. We believe in transparency and constructive criticism to help founders understand areas for improvement and make informed decisions.

    Once we invest in a startup, we closely monitor its performance and progress, maintain an open line of communication and provide timely feedback when the startup doesn't meet our expectations. We believe in the power of feedback to drive growth, inspire change, and maximize the potential for success. By offering honest and direct feedback, we aim to support startups in their journey, helping them navigate challenges, refine strategies, and achieve their goals.

  • Onward and upward

    At our venture capital firm, we primarily focus on Seed Stage companies, but we are also open to considering Pre-Seed opportunities. We value startups that have demonstrated some customer traction, providing evidence to support the hypotheses embedded in their business models.

    Depending on the round size and the performance of the company, we may consider participating in follow-on investments during the Series A stage.

    Nevertheless, our commitment to startups extends beyond investment. We are always here to provide assistance and support whenever startups need it. Whether it's strategic guidance, industry connections, market-entry, strategic partnership or any other form of assistance, we are dedicated to helping startups navigate challenges and reach new heights.

    With our "Onward and upward" approach, we strive to be long-term partners for startups, offering support and resources throughout their journey of growth and success.